Portfolio | UI Projects | HTML Résumé | PDF Résumé
Project-lead experience with magazines, brochures, mailers, sales collateral, press releases, news, advertising, promotions, displays, audio, video and web.
Start-to-finish creative and production.
Comprehensive approach to research, concept, writing and images.
Write, design and produce printed materials, web, audio and video. / Consult on brand strategy. / Design logos. / Provide voiceover audio.
Managed art department workflow. / Created vector and raster artwork for printed products and web. / Improved turnaround times from an average of two weeks to one day. / Archived art and fonts. / Worked with all levels of source material and all types of printing and imprinting process.
Oversaw creative and production of advertising, customer materials and internal communications. / Planned, wrote and designed ads, collateral, press releases and mailers. / Originated internal newspaper. / Wrote and produced industrial videos, TV commercials and radio ads. / Designed billing forms. / Wrote marketing material in 30 million phone books. / Ghost-wrote speeches.
Originated website for regional daily newspaper. / Created and coded first 3 months of web content. / Adapted news and sports content for online media. / Wrote computer code to automate news posts. / Suggested successful initiatives while serving on committee to attract younger readers. / Managed electronic bulletin board. / Wrote and voiced content for Cityline news-by-phone system.
Rewrote and edited news and feature story content. / Designed pages. / Proofed pages. Wrote headlines and captions in a fast-paced daily newspaper deadline environment.
Managed editing of hardcopy and HTML software manuals for IBM AIX Version 4 operating system. / Coordinated style and content issues with IBM and a staff of editors and writers. / Updated copy styles to address emerging issues in the product and industry. / Trained editors and writers. / Prepared unbranded AIX documentation for Apple developers working on what was to become MacOS X.
Wrote hardcopy and interactive software manuals for IBM AIX Version 3. / Worked with IBM software developers to write for all user levels. / Wrote fully linked HTML manuals before the emergence of the Web.
Planned and oversaw content of Unisys World, an independent, vendor-specific trade journal. Coordinated articles with international writing team. / Redesigned publication. / Promoted product at trade shows and conventions. / Wrote news and feature stories. Wrote manual of copy style. / Edited and designed AT&T Dataline, an AT&T customer magazine.
Researched and wrote articles for computer trade journals including The Sun Observer and HP Chronicle. / Produced graphics and photography for publication.
Planned and laid out news and feature sections for daily newspaper / Rewrote copy, wrote headlines. / Chose graphics and photos. / Created graphics. / Shot photographs / Proofread sections. / Edited front news section for Saturday publication. / Oversaw annual seven-section winter tourist edition.
Wrote county and court news. / Shot photographs. / Created graphics. Planned and wrote packaged news features. / Conducted judicial-performance surveys for publication.
Bachelor of Fine Arts, The University of Iowa
Engineering coursework, Purdue University
“Successful Corporate Branding” seminar, American Management Association
“Seven Habits” seminar, Covey Leadership Center
Management training, McLeodUSA
Voiceover training, Voicetrax SF and Pat Fraley
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Rights to all content are reserved. Brand elements of other entities are the property of those entities or of the vendor for which they were created and are displayed for portfolio illustration only. Background illustration is the property of Lisa Higby LeFevre, lhlefevre.com. All other content is © Copyright Joe Bauer, jbauer.com.